Hair shade palette

The 100K Hair shade palette is the result of many years of work by colorists and thorough testing of each tone.

Hair shade palette

The 100K Hair shade palette is the result of many years of work by colorists and thorough testing of each tone.

A palette of shades – created out of love for color

Beauty begins with the perfect tone. The 100K HAIR palette is the result of years of colorists' experience and hundreds of tests, ensuring each shade looks natural, refined, and modern—without yellow, gray, or artificial reflections.

Why our palette is unique:

• long-lasting, pure shades without washing out or yellowing
• natural color depth and smooth transitions
• the possibility of delicate tinting to suit the client without the risk of staining
• perfect look in both daylight and studio light

Our hair is dyed using technology that maintains a smooth, closed cuticle, making it look healthy and retaining its color for a long time.

#1 Natural Black

A deep, saturated color with a natural sheen. No blue or purple hues. Perfect for brunettes who want a refined, rich tone.

#2 Dark Brown

Classic, deep brown without redness.
A universal shade for elegant and well-groomed styles.

#3 Espresso

A delicate coffee tone with a slight ash note. Loved by stylists because it doesn't lean toward red.

#4 Warm Chestnut

Vivid, soft color with golden reflections.
Adds freshness and radiance to the face.

#5 Caramel Glow

A warm, light brown shade with a subtle amber shimmer. Perfect for ombre and balayage with soft transitions.

#6 Honey Beige

A delicate, balanced tone between blonde and light brown. One of the most popular shades in Europe.

#7 Sand Blonde

A neutral beige-gold color with no yellow tones. Perfect for creating a natural, sun-kissed effect.

#8 Creamy Pearl

A cool, yet soft blonde without any gray tones. It blends easily with other shades for blends and highlights.

#9 Scandinavian Blonde

The lightest shade in the collection—pure, cool, and luminous. A paragon of purity and lightness. It neither yellows nor grays.

#10 Platinum Ice

Metallic shine with a hint of silver. Perfect for fashion-forward looks and cool blondes.

#11 Vanilla Mist

A creamy, subtle color with a slightly warm undertone. Great for soft transitions and blondes.

#12 Baby Blonde

Very light, natural, like a child's. It gives the effect of "your own hair"—as authentic as possible.

#13 Ash Beige

A modern, cool blonde with a subtle smoky undertone. A hit with clients who want an "expensive, yellow-free blonde."

#14 Soft Mocha

A subtle, slightly cool light brown. Perfect for a natural, calm look without contrast.

#15 Light Brown

A warm, luminous shade between brown and blonde. Universal and vibrant, it suits most skin tones.

We also create individual shade mixes for perfect, natural transitions:

#901 Root Melt Blonde - A smooth transition from darker roots to blonde

#902 Soft Ombre - a subtle lightening effect on the lengths

#903 Natural Balayage - sun-kissed effect

#904 Cream Blend - a milky blend of warm and cool blondes